Though she is best known for her chart-topping music and wicked dance moves, international pop star Rihanna will soon be renowned in the fashion world as well. The singer is set to launch a UK reality television show this summer in which burgeoning fashion designers compete for the opportunity to dress her. The winning outfit will be on display when Rihanna performs at London’s wireless festival in July.
Rihanna will be executive-producing the (as yet unnamed) show, which is scheduled to air on Britain’s channel 'Sky Living'. The singer will appear on the show and be very involved in the casting.
Rihanna told 'Sky Living', "I've always had a great love of fashion. It's a constant source of inspiration in my life, and is a big reason why I've grown into the person and artist I am today."Nicola Roberts of UK group 'Girls Aloud' will be the show’s host. Roberts has already dipped into the world of fashion with her 'Dainty Doll' makeup range and has expressed her admiration for Rihanna, dubbing her one of her “style icons.”
“I'm so excited for us to get started on finding a new up-and-coming British designer who just needs a chance, a little bit of help in getting their skills noticed," said Roberts. Together, Rihanna and Roberts will be scouring the cutting-edge British fashion scene for the latest and greatest undiscovered designers for over 10 weeks.